Presently, it seems we are all asking, “What does the future hold?” Just as we began to emerge from the Covid-19 viral nightmare, the lead story has become rioting in our cities and the ugly national underbelly of racial injustice (both perceived and real). How in the world does one make sense of fundraising for organizations in the midst of such a troubled time? Today, I share with you a primary step (first step) to insure your non-profit continues to receive the funds necessary to remain a strong stable organization.
When I consult with Boards of non-profits, I always begin with the following: “If your organization (XYZ Non-Profit) did not exist today, would there be a reason to create it?” As simple as this question first appears, I have seen Boards struggle with the answer. One Board came to the conclusion that there were plenty of other non-profits who are accomplishing the same mission. Ask yourself therefore, “How do we stand out as leaders?”.
In reviewing your reasons for existence, and your community standing, you should ask and struggle with three questions:
- What has the organization done well and been successful in doing in previous years? (THE PAST) . Are you alone in this area of excellence at this time? Can you continue to build in this area?
- Given what may be a difficult fundraising environment (the social climate and the economic climate), what can your organization do well this year to benefit the community? Will this require a refinement of your original mission? Are the tools and resources in place for this? (THE PRESENT)
- Where should your organization be positioned for the years to come? (MOVING FORWARD)
You have worked diligently and hard to meet your goals. Your organization has a stellar name in the community. Congratulations. Now we face disruption! The booming economy has disappeared. Unemployment has skyrocketed. Where do you go from here? Perhaps the story of the village blacksmith will open your thinking.
Many years ago, there was a highly successful blacksmith in the village. He was known as the best of the blacksmiths and was justifiably proud of the business he had built. His product and service was the best and he saw no need to change. After all, he had a strong and excellent customer (DONOR) base. Some say that he was still proud of his product when Eisenhower opened the Interstate highway system in the 50’s.
Your organization has been strong in the past. What will your donor base support in the future? What does your future look like?
Don’t be caught raising funds for horseshoes in an electric car world! Disruption may bring change but “BE NOT AFRAID”. Change may bring a new strength to your non-profit.
GO FORTH AND TELL YOUR STORY